Article on Online Article Marketing

admin — Fri, 31 Jul 2009 18:52:52 +0000

Article Marketing Benefits

By: Pat Stedling

While article marketing results can sometimes seem “slow as a snail” at generating results, article marketing is undoubtedly one of the cheapest and most effective ways of promoting your niche website. A little patience, a touch of creativity, and a plan of attack will generate massive back-links and traffic to your site.

When you post an article to your website or blog, some interesting things begin to happen. Search engine spiders discover that new content, and immediately analyze it for content and keywords. That data is transmitted back to the main server and included into the search results for various topics or keywords. The end result in an ideal world is that one article may show up in several different keyword searches, and you would get traffic or clicks from those searches. With today’s flood of information on the web, we need to find ways to rise above the massive results from a simple search on one of the search engines. Article marketing accomplishes that task in several ways.

Every article that you submit to an article directory, for instance, is redistributed to dozens or even hundreds of content hungry sites around the web. With each of those content hungry sites, you get the benefit of all their current traffic viewing that article. If you’ve done your job correctly and solved a problem or provided something of interest or curiosity, and have included a proper link back to your site, the other site’s traffic may actually become your traffic by clicking your link. The math on this can be off the charts when you submit to more than one directory. One article in a popular category could easily be seen by thousands or even millions of visitors who have never heard of your site, till now. The end results depend on the topic or niche your article covers, the size of the niche or market it exists in, and how well you’ve done your part. But, the end result is every article has the potential of bringing traffic from hundreds or thousands of other sites around the web.

Another benefit of article marketing is authority building. Over time, your article(s) become distributed and viewed in more and more venues and websites. This can build your position as an authority in your niche, both to your readers and to the search engines. Web surfers and search engines have something in common. When they see your link in more and more places, your authority on that topic goes up. As your authority goes up, web surfers are more likely to visit your site from a link because they recognize you. Same goes with the search engines. Though the search engines do this mathematically, the more back-links of yours they find outside of your site, the more authority you have in your area, and you are rewarded with better search results placement than your competitors with fewer back-links. Remember the point made earlier about submitting your article to multiple directories? One or ten articles times 10 or 100 directories times hundreds of distributed sites equals allot of back-links in a very exponential way.

There’s allot more to the process that can be explored to optimize your efforts, but the benefits of increased traffic and authority through back-links are hard to ignore. That is why article marketing, though sometimes slow, is considered by many to be one of the best long term web business building tools ever.

Author Resource:-> Pat Stedling freelances as a niche marketing consultant and marketer that owns and operates roughly 60 blogs and websites touching dozens of niches, including an article directory and Niche Advertising Blog at Article Snip.

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Article on Sharing Articles Online

admin — Fri, 31 Jul 2009 18:50:40 +0000

Have You Shared Your Articles?

By: Pat Stedling

So now you have written and submitted an article or two or twenty. There is another step you can take that many authors and marketers overlook, and that is social bookmarking. Social bookmarking has evolved into an essential tool for driving your website or blog to the top of the search results. Further, a shrewd marketer can actually make quite a living off social bookmarking alone, though we recommend a more complete marketing mix for obvious reasons.

Once you’ve submitted your article(s) to a number of directories, browse around a directory of choice for the social bookmarking options available. You’re looking for a “Share This” or “Bookmark” logo or button. For instance, Share This at even the most basic setting allows you to bookmark to the 20 most popular social bookmarking sites, post to the popular blogging sites and formats, or even email to a friend.

When you share your posting at a directory to the social bookmarking sites, you get the benefit of an “outer layer” of subtle yet killer traffic building effects. You should have already at this point signed up at all the popular sites, and bookmarked or shared your home site and or article. However, by sharing your article at the directory level, you get the inherent authority juice of the directory. Most article directories carry massive PR due to massive content and back-links, even the newer and smaller ones. So, any individual article submitted and “back-linked” or “shared” has a chance at finding itself at the first page if not the top of the listings for multiple topics. In effect, by sharing at the directory level, you can leach from their built in PR, increasing the chance that your article and resource box will be seen. The savvy directories certainly don’t mind, the search engines love it because they’ve got content and a path to analyze (actually times 20 or more social sites), and you have less chance at being seen as a bookmark spammer at the social sites since your not just marking your own site or blog. Just be subtle about it, and mark say one article at a directory and another at the next, and so on.

Now if you haven’t already done so, set up a Squidoo or Hub page, a Blogspot and or Wordpress Blog, and anything else you can find for free. Again using the Share This button, post your article from the directory (or a different directory than you shared at), to your lens, hub, or blog. This results in a ping at those sites, and search spiders immediately run over to see what was posted, including your resource box with your back-link. The search engines love this one because you’ve in effect created a subtle one-way back-link to your home site or blog. Your home site authority (and hopefully ranking) goes up, and any traffic at your blog, lens, or hub can click the link in your resource box.

Another subtle effect can be achieved by say emailing through Share This to a Yahoo account you’ve set up with posting to your outside hubs, lenses, or blogs. Yahoo still to my knowledge crawls all these pings generated in this manner. Well, you know the rest now.