Article Marketing Benefits
By: Pat Stedling
While article marketing results can sometimes seem “slow as a snail” at generating results, article marketing is undoubtedly one of the cheapest and most effective ways of promoting your niche website. A little patience, a touch of creativity, and a plan of attack will generate massive back-links and traffic to your site.
When you post an article to your website or blog, some interesting things begin to happen. Search engine spiders discover that new content, and immediately analyze it for content and keywords. That data is transmitted back to the main server and included into the search results for various topics or keywords. The end result in an ideal world is that one article may show up in several different keyword searches, and you would get traffic or clicks from those searches. With today’s flood of information on the web, we need to find ways to rise above the massive results from a simple search on one of the search engines. Article marketing accomplishes that task in several ways.
Every article that you submit to an article directory, for instance, is redistributed to dozens or even hundreds of content hungry sites around the web. With each of those content hungry sites, you get the benefit of all their current traffic viewing that article. If you’ve done your job correctly and solved a problem or provided something of interest or curiosity, and have included a proper link back to your site, the other site’s traffic may actually become your traffic by clicking your link. The math on this can be off the charts when you submit to more than one directory. One article in a popular category could easily be seen by thousands or even millions of visitors who have never heard of your site, till now. The end results depend on the topic or niche your article covers, the size of the niche or market it exists in, and how well you’ve done your part. But, the end result is every article has the potential of bringing traffic from hundreds or thousands of other sites around the web.
Another benefit of article marketing is authority building. Over time, your article(s) become distributed and viewed in more and more venues and websites. This can build your position as an authority in your niche, both to your readers and to the search engines. Web surfers and search engines have something in common. When they see your link in more and more places, your authority on that topic goes up. As your authority goes up, web surfers are more likely to visit your site from a link because they recognize you. Same goes with the search engines. Though the search engines do this mathematically, the more back-links of yours they find outside of your site, the more authority you have in your area, and you are rewarded with better search results placement than your competitors with fewer back-links. Remember the point made earlier about submitting your article to multiple directories? One or ten articles times 10 or 100 directories times hundreds of distributed sites equals allot of back-links in a very exponential way.
There’s allot more to the process that can be explored to optimize your efforts, but the benefits of increased traffic and authority through back-links are hard to ignore. That is why article marketing, though sometimes slow, is considered by many to be one of the best long term web business building tools ever.
Author Resource:-> Pat Stedling freelances as a niche marketing consultant and marketer that owns and operates roughly 60 blogs and websites touching dozens of niches, including an article directory and Niche Advertising Blog at Article Snip.
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